King of scaling Facebook ads
King of scaling Facebook ads
What is BBA
Courses sell you videos with ZERO support…
They tell you, “Congrats, your videos are unlocked. Good luck!”
And meanwhile, you just paid for a boatload of mental m*sturbation (to sh*t videos)…
And no actual f*cking support when you want to ask questions (and you will).
BBA gives you 6 months of LIVE coaching…
With a coach who actually RUNS an ecom brand themself.
That’s why BBA is built around three things that decide whether an ecom brand makes it, or cracks under pressure.
I get it. It’s boring as f*ck. But this is the MOST important part of the entire process.
You’ll learn how to do research to a level that normies would find disturbing.
And you will know your market better than ANYONE.
The result is a huge competitive advantage… which is exactly what you need in 2026.
This isn’t 2018… you can’t just put up a general store and call it a day.
The market has gotten WAY more sophisticated…
And the only way to stand out is with your offer, copy, and page structure.
The devil is in the details…
And it’s what either makes a customer hand you their credit card, or leave your page.
Getting it in front of buyers in 2026 without setting money on fire is f*cking hard…
If you don’t know what you’re doing.
You need to know creatives, testing, reading numbers, bans/restrictions, and so much more.
We have a mountain of resources on paid ads in BBA, and your coach will help you when you’re stuck.
Meet the founders
They’re 8-figure brand owners who run their own businesses daily.
And that matters more than it sounds…
Because most people teaching ecom don’t even run their own stores.
Founder · Brand Builders Academy
Alex started in 2014 from the bedroom of his parents’ apartment in Ukraine.
He had just gotten married, barely spoke English, and was working full-time selling cookies for around $100 a month.
But he was determined to make ecom work.
So while providing for his family, Alex was learning English, figuring out ecommerce, and learning Facebook ads…
ALL at the same time.
There was no shortcut.
He made what he describes as “every mistake in the book” while learning how to build and scale brands.
Eventually, things clicked.
Alex went on to build multiple 7 and 8-figure ecommerce brands…
And has generated over $100 MILLION in ecommerce sales across dozens of niches and stores.
Today, his team spends more than $40 MILLION per year on Meta ads alone.
Alex later founded Brand Builders Academy and eCommerce Scaling Secrets to teach what he’d learned.
Today, he runs BBA with Mark, helping students build, advertise, and scale their own ecommerce brands.
Co-founder · Brand Builders Academy
Mark started in 2018 from his college dorm.
He was skinny, broke, and didn’t have much going for him.
He never planned on finishing college, and he was determined to make ecom work.
Every day, he would grind, test, test, test.
He tested FIFTY products, every single one of them… FAIL.
He was on his last $1,000, tested another product… FAILED.
$500 left.
(And he didn’t tell his mom… because he was using his TUITION MONEY to fund his ads)
He had to make it work.
He ended up doing something different…
A gut feeling told him to scrap an entire product test and restart. He did.
And with his last $500… he found a winner.
And the rest is history.
Mark has scaled many successful ecommerce brands to 8-figures…
After joining BBA, himself, Mark is now business partners and great friends with Alex.
Every Monday, he opens students’ stores and ad numbers, and analyzes them on a live call, line by line.
What you actually get
Here is what being inside actually looks like.
Real calls with real people, not a recording. Show up with a problem, leave with an answer.
One person who knows your store, your product and where you got stuck last week. Not a ticket queue.
Members’ real store and ad data on screen, reviewed live. Yours can be one of them.
Every coach is required to be operating an ecommerce brand of their own. No former operators.
How to actually use AI for product research, creative and testing — the same way both founders use it on their own stores.
Everyone inside is building right now. That is worth more than most people expect going in.
And here’s the part you’re not going to like…
In fact, we only accept a small percentage of people who apply for BBA.
Because six months of live coaching only works on people who actually show up and have the b*alls to do the work.
You’d be surprised how many people are doomscrolling NPCs nowadays who can’t sit down, focus, and write a basic Google Doc.
From inside
Here are some unedited screenshots from the community.
Independent reviews
Reviews on our own website are easy to fake. Trustpilot ones are not. If you are a member or an alum, leave an honest review — good or bad.
Our Trustpilot profile is being set up. Once it is live, this is where you will be able to read every review and leave your own.
Review link coming shortly.
Questions
A six-month ecommerce mentorship founded in 2019 by Alex Fedotoff, who is now partnered with Mark Builds Brands — Mark joined as one of his students before becoming his business partner. It covers product research, building the store, and paid ads, delivered through a mix of live coaching and on-demand training material.
A course is content you consume alone. This is 12–14 live calls a week, an assigned account manager, and coaches who review your actual store and ad numbers. The teaching is a conversation, not a playlist.
Alex founded Brand Builders Academy and Mark is his business partner — Mark joined as one of his students first. Both run their own ecommerce brands alongside the program.
No. Having tried before and failed is not a disqualifier — it is generally a good sign, because you already know the work is real. What matters is time, budget to test, and being willing to be corrected.
Because live coaching does not scale infinitely, and because most people who apply are not in a position to get anything out of it yet. If it is not a fit, you will be told on the call rather than sold to.
It’s a conversation about where you’re at in ecom and whether BBA would help. If it wouldn’t, your growth partner will tell you. You’re only eligible for one call with a growth partner.
One conversation. If you are not a fit, you will be told, and that costs you nothing but the time.
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